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University of Leeds

speciality: Marketing

4.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Advertising and ...
    Marketing
    Lin
    Diverse cultural exchange

    I came to study in the UK from Taiwan. Studying for a master’s degree at the University of Leeds made me feel that this place is very inclusive of students from different countries, because of this reason we can have more opportunities to exchange ideas. Under the collision of cultures make more creative. Also i can also feel the integration of academics and practicality in Leeds. School often has activities related to the content of the lecture. For example, I study in advertising and marketing has an advertising production activity for students to practice. Therefore, I think Leeds can have a comfortable and stimulating learning environment.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • International Marketing ...
    Management
    Akshata
    Excellent infrastructure and faculties

    I am currently a student at University of Leeds and I would highly recommend studying in the Business school. The infrastructure and the facilities provided are excellent with extremely professional faculties.

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    Programme: International Marketing Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Leeds
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  • Advertising and ...
    Marketing
    John
    University of Leeds

    The University of Leeds is amazing, from the amazing staff to the amazing facilities, spaces and people on campus. The campuses are great, everything you need is close by and just a few minutes walk from each other. This course wasn’t what I expected as it didn’t really focus on what I personally wanted to do, but I understand the course is needed and can be improved.Student Union is great, lots of good shops and nightlife. My experience so far has been great. I am looking forward to another year away from home.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Leeds
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  • Advertising and ...
    Marketing
    avatar
    The detail-oriented structure of the programme

    University of Leeds ranks significantly higher on the ladder for many courses. Such as the Leeds business school is one of the best and emerging schools in the UK. The facilities, structure and opportunities for the students are outstanding. The element of catering to each student personal and course issues individually are commendable. Seminars are very interactive and creative. Vocational knowledge is what they diligently focus on.
    Overall,University Of Leeds is a place that a student would like to enrol inn in order to step out of their comfort zone.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • Business Management ...
    and Marketing
    avatar
    Leeding you into the future

    The University of Leeds offers in-depth teaching, helpful staff who genuinely want the best for you and a large number of research facilities and resources to consolidate your learning. Each module structure is easy to understand and you are often told about exams early on so you have time to prepare. There are a multitude of extracurriculars that the Student Union offer which cover just about something for everyone. The campus is always buzzing with activity such as fun event or pop up shop. The uni offers a lot of invaluable experiences such as trips, guides to apply for work placement, study abroad and more. I would 100% recommend going to Leeds and struggle to find negatives to pick out!

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Leeds
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  • International Marketing ...
    Management
    Bhavya
    Infrastructure

    Hello there,
    My name is Bhavya, student of University of Leeds as a student I have experienced a huge help from university as being a International student is not a easy task but with interactive induction sessions it was quite helpful for me to settle down and all the faculties are so helpful so whatever course you maybe in all the professors are there to help you out.

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    Programme: International Marketing Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • Advertising and ...
    Marketing
    avatar
    Nice teaching

    Very good professor, schoolmates and variety of events provided to the students. Will not forget the time here in leeds where everyone is nice and kind. Cool modules like beer making which is very unique.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Leeds
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  • Business Management ...
    and Marketing
    avatar
    Good quality teaching

    The campus is gorgeous and the are plenty of spaces to teach and study. The prosessors teach delivery lectures and informative sessions weekly which are very comprehnsive. The seminars are highly interactive and help further your knowledge, or ask questions about topics you don’t understand.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Leeds
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