University of Leeds | Latest Reviews | Student Reviews & University Rankings EDUopinions

University of Leeds
speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

10 Student Reviews

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  • Advertising and ...
    Marketing
    Yi
    Professional and humanized

    The University of Leeds offers an outstanding balance of academic professionalism and a humanized student experience. I was particularly impressed by the high quality of teaching from expert professors, which provided a well-organized and immersive education. This professional excellence was also matched by a humanized approach, especially evident during the pandemic. The implementation of a hybrid learning model demonstrated a genuine commitment to student well-being and flexibility. For its combination of top-tier academics and a supportive, adaptable environment, I highly recommend the University of Leeds.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Leeds
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  • Advertising and ...
    Marketing
    Yi
    Professional and Humanized

    Highly Recommended

    My experience at the University of Leeds was overwhelmingly positive, striking an excellent balance between professionalism and being humanized.

    What I Liked:

    Professionalism in Teaching: The academic standard is exceptionally high. Professors are not only experts in their fields but also skilled communicators, delivering challenging and engaging content. This intellectual rigor was consistently evident across my program.
    Humanized Approach (Especially During COVID): The university truly shone in its compassionate response to the pandemic. The swift and well-organized implementation of hybrid teaching (online and in-person) was invaluable. This flexibility demonstrated a genuine understanding of student anxieties and diverse circumstances, ensuring continuity without sacrificing accessibility or support. It felt like the institution truly cared about our well-being and academic progress during a difficult time.
    Supportive Environment: Beyond the pandemic response, there’s a general atmosphere of approachability within departments and support services.
    What to Consider:
    Like any large, historic university, navigating some administrative processes or finding specific resources can occasionally feel bureaucratic, but this was a minor factor compared to the positives.
    Overall: The University of Leeds excels by combining top-tier academic professionalism with a humanized approach that prioritises student needs, as powerfully demonstrated during the pandemic. The high-quality teaching and the institution’s adaptability and care make it a university I wholeheartedly recommend.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Leeds
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  • Advertising and ...
    Marketing
    Yi
    Humanized and Professional

    As a comprehensive university which is ranked 82 on the list of QS World University, the professionalism of the University of Leeds is beyond all doubt. What satisfies me even more is the humanized teaching method that Leeds has taken during the pandemic. Due to the reason of the pandemic, Leeds has taken the dual mode of online and offline teaching method for different countries’ students, which helped me a lot during that period of time. Besides, when I meeted some problems of study, I can quickly get in touch with professors and supervisor.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Leeds
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  • Bachelor in ...
    Digital Communication and E-Business
    Caleb
    Best learning arena

    The University of Leeds is a highly-regarded public research university in the UK, consistently ranked among the top institutions nationally and internationally. It boasts a vibrant campus culture, a diverse student body, and a strong reputation for academic excellence across a wide range of disciplines. Leeds is particularly renowned for its research prowess in areas like engineering, medicine, and the social sciences. Students benefit from excellent facilities, dedicated faculty, and ample opportunities for personal and professional development. Its location in a vibrant city with a lower cost of living compared to London adds to its appeal.

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    Programme: Bachelor in Digital Communication and E-Business
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • Advertising and ...
    Marketing
    Lin
    Diverse cultural exchange

    I came to study in the UK from Taiwan. Studying for a master’s degree at the University of Leeds made me feel that this place is very inclusive of students from different countries, because of this reason we can have more opportunities to exchange ideas. Under the collision of cultures make more creative. Also i can also feel the integration of academics and practicality in Leeds. School often has activities related to the content of the lecture. For example, I study in advertising and marketing has an advertising production activity for students to practice. Therefore, I think Leeds can have a comfortable and stimulating learning environment.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • International Marketing ...
    Management
    Akshata
    Excellent infrastructure and faculties

    I am currently a student at University of Leeds and I would highly recommend studying in the Business school. The infrastructure and the facilities provided are excellent with extremely professional faculties.

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    Programme: International Marketing Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Leeds
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  • Advertising and ...
    Marketing
    John
    University of Leeds

    The University of Leeds is amazing, from the amazing staff to the amazing facilities, spaces and people on campus. The campuses are great, everything you need is close by and just a few minutes walk from each other. This course wasn’t what I expected as it didn’t really focus on what I personally wanted to do, but I understand the course is needed and can be improved.Student Union is great, lots of good shops and nightlife. My experience so far has been great. I am looking forward to another year away from home.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Leeds
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  • Advertising and ...
    Marketing
    avatar
    The detail-oriented structure of the programme

    University of Leeds ranks significantly higher on the ladder for many courses. Such as the Leeds business school is one of the best and emerging schools in the UK. The facilities, structure and opportunities for the students are outstanding. The element of catering to each student personal and course issues individually are commendable. Seminars are very interactive and creative. Vocational knowledge is what they diligently focus on.
    Overall,University Of Leeds is a place that a student would like to enrol inn in order to step out of their comfort zone.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • International Marketing ...
    Management
    Bhavya
    Infrastructure

    Hello there,
    My name is Bhavya, student of University of Leeds as a student I have experienced a huge help from university as being a International student is not a easy task but with interactive induction sessions it was quite helpful for me to settle down and all the faculties are so helpful so whatever course you maybe in all the professors are there to help you out.

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    Programme: International Marketing Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Leeds
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  • Advertising and ...
    Marketing
    avatar
    Nice teaching

    Very good professor, schoolmates and variety of events provided to the students. Will not forget the time here in leeds where everyone is nice and kind. Cool modules like beer making which is very unique.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Leeds
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