A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Academics- Plenty of support and open office hours to ask more questions on studies. However what I dislike is there isn’t always enough library space.
Societies – Wide variety of societies ranging from cheese society to Lego Society. However, I dislike the the high memberships to participate.
Safety – Very diverse area with limited feelings of discrimination. Although there has been claims of high amounts of spiking in University clubs.
View morePersonally, I am located at the Lancaster University branch in Ghana, I’m quite satisfied with my module, and only in my 2nd year, I have done so many things with it, we have access to many opportunities and it’s an amazing experience overall meeting people from all over the world. The only I would say about my course is the wish for it to be updated, since Marketing is always evolving and just like any other academia.
View morePrior to gaining admission into Lancaster University, I had always wished to attend this prestigious institution, so gaining admission was indeed a delight. The best part of this university is the way and manner in which knowledge is imparted in students. This university prepares student for real life situations with it’s practical teaching to cope with world events and situations and this makes it every student’s dream.
View moreThe module design for every business course is amazing and well-structured. Staffs are helpful with quick responses and organized with every agenda. Especially the marketing courses, rated very high globally.
View moreI think Lancaster University is a very good university with a very strong business department. In addition, the school provides students with a lot of career help, such as one-to-one career planning, specialized job search and resume modification courses. I think the school is very helpful to students in terms of careers. Overall, I like this school very much.
View moreAt first the university seems a great option – it is considered very good and it does not have high standards for getting in. But once you come here after the first month there is hardly anything to do and your life can get a bit boring. However, some of the courses are very good and after all, you came here to study. If you are looking for a university which offers good education and is safe then this is the place for you. However, keep in mind that life here gets boring pretty quickly and if you are the type of person that seeks adventure, then you should probably consider going to a university in a bigger city such as Manchester or Birmingham.
View more