Student review [#94716] for Marketing
at Lancaster University

Studying MSc Marketing at Lancaster University has been life-alteringly both personally and professionally. Not only is the course DMI and CIM accredited but, more importantly, it is designed with a strong practical component, which makes it highly relevant to the real job market.

The highlight of the course for me was that there was a perfect blend of practice and theory. Modules such as Digital Marketing, Brand Strategy, and Consumer Behaviour combined case studies with live projects, where ideas were not just learnt but implemented in real life. Group work was a constant aspect, which was in line with real-life collaboration, and helped refine my skills in campaign planning, data analysis, and presenting insights to diverse groups.

The dissertation also extended this practical emphasis. Rather than an excessively theoretical work, I wrote something that applied marketing theory to real-world issues, allowing me to combine academic excellence with practical understanding. Not only did this extend my research skills further but also allow me to address business problems in a strategic manner — an ability that can be directly applied to marketing, content, and community management functions.

Outside the classroom, Lancaster gave me a supportive environment where I grew as an expert professional and leader. As Graduate College Vice President, I spearheaded campaigns with 500+ students and increased participation by 40%. This gave me first-hand experience working in community building and event marketing, in addition to coursework.

On the whole, I would recommend Lancaster University to those students who look for something beyond school learning. Its career-focused, pragmatic policy, excellent faculty advice, and vibrant student life make it an ideal place to learn and build confidence.