Student review [#101727] for Marketing
at Lancaster University

A number of specific professors in particular stood out to me. The experience they had within their fields of marketing, the knowledge they were able to share in their specific modules and the way they spoke about the subject and made it engaging and easy to understand by giving creative explanations and demonstrating concepts and ideas through interesting examples. This was the highlight of my time at Lancaster. I also found that a lot of the modules on offer were unique, or were taught in unique ways with unique coursework, to other universities. I like this about Lancaster because it has given me experiences, knowledge and the opportunity to apply knowledge to different real-life situations that I would not get at other universities, which makes me feel as if I can offer something different to others. The key thing I didn’t like about marketing at Lancaster was that some of the lectures and workshops/seminars themselves felt almost useless. Some lectures had professors reading almost entirely from the powerpoint and not adding anything to the lectures through them talking, meaning that lots of students stopped attending lectures as they realised they could just do them at home. If these lecturers added additional insights, or examples, explanations, definitions, coursework tips and generally made the lectures more engaging so students could contribute within them more easily then people would keep attending. Similar issues arose in some workshops/seminars, as they didn’t really feel like they added anything to the module, but were rather just an additional, ungraded task to complete. If they were better at adding insights, explaining concepts, giving help/advice on coursework and providing tasks/activities within them that genuinely engaged students then attendance would have been significantly higher and students would feel that they have gained something valuable from them that will help in coursework, understanding and that they can bring into their careers.