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University of Hull
speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

11 Student Reviews

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  • Digital Marketing
    Ekemini
    The best

    The best place to study Digital Marketing and Advertising, quality and well rounded tutors with real world experience reflected in their teachings and assessments. They also have state of the art education facilities to aid both visual and audio learning.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Hull
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  • Marketing Management
    avatar
    Best of the Best

    University of Hull is the ultimate blend of knowledge, creativity, and endless opportunities! From dynamic classes to unforgettable campus vibes, it’s where learning meets fun, and friendships last a lifetime!

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    Programme: Marketing Management
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Hull
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  • Advertising and ...
    Marketing
    avatar
    An Enriching and Well-Balanced Academic Journey.

    My time at the University of Hull has been an incredibly positive experience. The professors are true experts in their fields, always open to questions and great at explaining complex topics in an approachable way. The balance between academics and extracurricular activities is also impressive. The activities are thoughtfully integrated into the academic calendar, ensuring that I never felt like I had to choose between personal growth and academic success. Overall, it’s been a well-rounded and enriching experience.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Hull
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  • Marketing
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    Lively and diverse

    Attending University of hull goes beyond the typical classroom experience, providing an educational journey that includes research opportunities and hands-on learning. These experiences offer practical knowledge and insights into your chosen profession. In addition to a wide range of majors, the student life at the university is always lively and diverse.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Hull
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  • Advertising and ...
    Marketing
    avatar
    An Amazing Year

    I had a fantastic year at the University of Hull as a master’s student. The excellent facilities at the institution and opportunities for hands-on training significantly improved my educational experience. I was able to understand complex courses because of the knowledgeable and committed lecturers.

    Hull, with its thriving urban environment and diversified cultural scene, made my stay at the university more exciting. The university’s unwavering dedication to inclusiveness and diversity was what most struck me. It produced a friendly environment where kids from all backgrounds felt appreciated.

    In conclusion, my time at the University of Hull has been a crucial and rewarding chapter in my academic career. It has given me important information, useful skills, and a larger perspective on the world. I’m appreciative of the lifelong relationships and experiences I made over this exceptional year.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Hull
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  • Advertising and ...
    Marketing
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    Quiet Society! Professional growth!

    The University of Hull is a great university to attend. The city is small, and easy to navigate for home students and international students, alike.

    The facilities of the university, coupled with the lecturers and everyone within the university community make your experience smooth, interesting and worthwhile.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Hull
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  • Advertising and ...
    Marketing
    Mary
    Empowered Learning & Unmatched Camaraderie at Hull

    Stepping into the University of Hull as an MSc in Advertising and Marketing student, I had expectations. I anticipated challenging coursework, insightful professors, and the promise of a brighter future. What I received was far beyond my expectations: an enlightening journey through the intricacies of advertising and marketing, a community that feels like a second home, and an education that has undoubtedly reshaped my perspective and future.

    From the day I enrolled, I was swept away by the course’s ability to seamlessly blend theory and practice. Our professors, distinguished in their fields, breathe life into their lectures with real-world experiences and challenges they’ve faced in their careers. The classroom thus becomes a dynamic sphere, not just a place to absorb knowledge, but to challenge it, question it, and reshape it into something uniquely our own.

    The University of Hull is more than an educational institution; it is a vibrant microcosm teeming with diversity and opportunity. The modern facilities, especially the business school, provide a conducive environment for our learning and exploration. The rich library resources and online databases have been invaluable, often acting as a launchpad for my research and academic endeavours.

    However, what truly makes the University of Hull a standout experience is the sense of community. From clubs focusing on every interest imaginable to the warm relations between students and faculty, Hull has cultivated an environment where everyone belongs. It’s not just about studying here; it’s about growing, both academically and personally.

    That said, the journey is not without its rough patches. The career services department could do with some improvements. While they provide support, we need more opportunities to network with industry professionals and potential employers.

    In conclusion, my journey at the University of Hull is not merely academic. It’s a transformative experience that is equipping me with the skills, knowledge, and confidence to face the dynamic world of advertising and marketing. I am more than a student here; I am a part of a community that thrives on mutual growth and success.

    To anyone considering the University of Hull and the MSc in Advertising and Marketing program: prepare for an adventure that will shape your academic journey, challenge your perceptions, and prepare you for a bright future in the industry.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Hull
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  • Advertising and ...
    Marketing
    Ugochukwu
    Excellent

    Hull is one of the top business schools in the UK and I recommend it to anyone that wants to study business courses as they have loads of well-experienced lecturers . As for now, I’m yet to find what I don’t like about the university.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Hull
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  • Advertising and ...
    Marketing
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    A great experience

    I would highly recommend the university of Hull. it has been a very interesting experience for me so far. The locals are very welcoming and the school teaching is top-tier. The school fees are also very affordable.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Hull
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  • Marketing Management
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    Well structured time table

    One thing I loved and enjoyed at the University of Hull is the way they structure the timetable to ensure that it’s convenient for both the lecturers and the students. As a student that lived off-campus, I had no issue attending classes easily.

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    Programme: Marketing Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Hull
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