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University of Surrey

speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Digital Marketing ...
    and Channel Management
    avatar
    Amazing experience

    Surrey university has to be the best decision I ever made. Despite the nerves and the wanting to drop out in the first few weeks, waiting it out and giving it a chance was 100% worth it. From the diverse range of friendly students to the excellent teaching and the beautiful campus, Surrey is really the place to be. If you are thinking about going to Surrey I recommend, you will have the best few years of your life.

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    Programme: Digital Marketing and Channel Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Guildford
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  • Digital Marketing ...
    and Channel Management
    avatar
    Facilities

    The University of Surrey provides incredible academic and extracurricular facilities to students. The university has a four-floor library with a wide range of books, group study rooms, and individual silent study spaces.
    On the other hand, the university provides membership options for all sports enthusiasts at Surrey Sports Park. The park has a variety of different options for sports and classes, as well as an indoor swimming pool and gym.

    I recommend the University of Surrey not just for its great academic recognition, but also for its support to students in terms of extracurricular activities and well-being interests.

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    Programme: Digital Marketing and Channel Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Guildford
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  • Strategic Marketing
    avatar
    Strategic marketing

    It has been a good experience so far. The modules are amazing. Teaching is excellent. Beautiful university. Good accommodation facilities. Library is spacious, lots of fun activities to do at all times. Overall a great experience.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Guildford
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    Internationality
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  • Interational Marketing
    avatar
    Great experience

    The university experience was one of the best experiences of my life. The University of Surrey provides a friendly environment. My program in Marketing was an interesting course, in which field experts provided us with good-quality lectures. Also, the university and our professors were very supportive (during my studies and after finishing the course).

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    Programme: Interational Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Guildford
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  • Strategic Marketing
    avatar
    University Life as International student

    Strategic Marketing is a course which deals with a lot of competitive sectors, I chose this personally because as a student it suits me a lot. I love to compete and the University of Surrey is completely guiding me from scratch.

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    Programme: Strategic Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Guildford
    Overall
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    Internationality
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