Falmouth University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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MA Advertising18 Nov, 2024
StudentMA Creative AdvertisingThis degree gives you the confidence to go into the industry with hands-on experience and great opportunities.
The opportunities include many fun field trips, live briefs to work on, and competitions.
View moreProgramme: MA AdvertisingDegree: Master'sGraduation: 2025Delivery Type: On CampusCampus: Falmouth -
Business and ...17 Oct, 2022 StudentGBGreat Business courses
Falmouth university has enabled me to expand my skills and put my knowledge into practice while studying the Business and Digital Marketing course. I have been able to do paid Internships which helped me gain experience first hand and have had constant support from my lecturers. I have never felt left behind in my studies or confused by my work as the lecturers are always there to help me when needed. The campus has helpful facilities which are open 24/7, and a friendly and welcoming group of people. The only improvement I would suggest is having a more diverse and larger variety of courses as there is only 3 business courses I was able to chose from, however there is a large variety of art courses.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Falmouth -
Business and ...07 Oct, 2022 StudentGBA diverse and immersive experience
This university is located in the picturesque county of Cornwall, and alongside the study, the living atmosphere is simply fabulous.
View more
While the university excels massively in creative areas, there can be shortfalls in other areas of education.
While creativity is encouraged, practical application can sometimes be neglected.
Still, an undoubtedly character-shaping university that has produced many admirable alumni.Programme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2021Delivery Type: BlendedCampus: Falmouth
