

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The time I have spent in Exeter so far has been better than I had ever anticipated. With a stunning campus and bustling atmosphere of busy student life, I feel completely at home here.
Professors are all extremely helpful and visibly passionate about the classes they teach, and the careers team is great for any queries or extracurricular opportunities.
View moreAs a second-year student at the University of Exeter, I believe that the university offers an all-rounded experience. The blend of engaging lectures and seminars, a supportive community, and endless opportunities to get involved truly enhances the university experience. There is a variety of activities that allow you to fully immerse yourself – ranging from joining societies, competing in BUCS sports to gaining professional experiences working with the university.
The campus has a perfect balance of modern facilities with its surrounding greenery – not to mention, the wide selection of places to eat (my preference being Pret in the heart of the campus). Looking at the campus’ surroundings, the city of Exeter boasts a vibrant student life whilst allowing you to have peaceful escapes to the beautiful landscapes of Devon.
View moreI am enjoying a wonderful uni life there! The university’s main Streatham Campus is one of the most attractive in the UK, offering amazing views and lush green spaces where students can relax and study. The university also gives students lots of support in their personal or academic life.
View moreI think Exeter is a great university although it, definitely lived up to the stereotype of being very posh and upper-class I found my 3 years very enjoyable. With so many students it is easy to find people you get on with and societies to enjoy.
View moreI like the variety of optional modules and I could choose the modules I am interested in. But for the compulsory modules, some of the modules are not totally related to the program and usually need take in both semester which waste more time.
View moreAfter completing my first year of university at Exeter, I have thoroughly enjoyed every moment. The closeness of the campus feels truly feels like a student village, making it so easy to make friends and bond quickly with other students on the same course, in societies, and in sports. It is not only the closeness of campus living that has made it so much fun, but also feels safe with campus security alerts at all times. The endless list of societies and sports makes it easy for you to fit into what interests you the most. I have been able to meet so many interesting people from all over the world, and some students in term 2 coming to study on exchange. Studying at the business school has been so interesting, and the course has allowed me to expand my business knowledge, not just in marketing, to prepare me for the fast-paced business environment that we are currently living in. The library and on campus facilities are fantastic for finding the perfect study spot. The support from tutors and lecturers has also been amazing, meaning I can email, or ask about anything I have been unsure about without worry. The range of assessments on the course – from essays, to reports, to presentations, to MCQs, to exams – has meant it has been more versatile than simply completing a final exam, broadening my skills for the future. I would highly recommend studying at Exeter and choosing a degree in business.
View moreI definitely recommend anyone who wishes to do an undergraduate degree in England because it is one of the top ranked unis. Campus looks great and the people are friendly. There are also lots of things to do and places to eat on campus.
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