Abertay University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business and ...5 months ago
MikeGBSupportive EnvironmentAbertay University offers a welcoming and practical learning atmosphere, particularly for students in digital marketing and related fields. The courses are well-structured, blending theory with hands-on experience that prepares students for the real world. The lecturers are approachable, supportive, and highly knowledgeable, making it easy to seek help and stay motivated throughout the program.
The campus facilities are modern and comfortable, creating a productive space for study and collaboration. While there’s room for improvement in coordinating class schedules and expanding access to certain resources, Abertay remains an excellent choice for students who value both academic depth and practical industry exposure. I’m proud to have studied here and would happily recommend it to future students.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Dundee -
Business and ...26 Aug, 2024
StudentSupportive environment for StudentsAbertay University provides a supportive and practical learning environment, especially for digital marketing students. The courses are well-structured, and the university’s industry connections offer valuable real-world experience. Lecturers are approachable and knowledgeable, and the campus facilities are modern and conducive to study. However, access to certain course-specific resources could be improved, and class scheduling could be better coordinated. Overall, Abertay is a great choice for those seeking a blend of academic knowledge and practical skills, and I would recommend it to students pursuing a career in digital marketing.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Dundee
