Cranfield School of Management is one of the United Kingdom’s most prestigious business schools. The majority of master’s programmes are among the best in the world. My master’s degree is in Strategic Marketing, which is ranked fifth in the United Kingdom and fifteenth worldwide by the Guardian and QS World (2022) respectively.
Speaking specifically of my course, it is more practical than theoretical; what distinguishes it from marketing courses at other UK universities is the Marketing consultancy project with a real client, in which they presented us with a real-world problem and we provided them with a three-year marketing plan; it was a truly enriching experience. In addition, we had a module on big data analytics in which we learned how to use two softwares to analyse qualitative and quantitative data.
There was never a dull moment in my course; every so often, marketing industry professionals would visit campus and share valuable insights on the latest marketing trends. Aside from academics, the social life on campus is also quite pleasant, with numerous eateries and student associations that host frequent events. I would recommend Cranfield to future students because I had a wonderful experience here.