Warwick Business School - WBS
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business Management ...9 months ago
StudentBSc Management with MarketingI loved Warwick business school.
The staff is supportive, my academic tutor was key in my development throughout the 3 years and you have to meet with her/him every term. Most professors are helpful and would happily offer support if needed. You also have office hours and can contact professors by email and through the forum.
In general, WBS instills in you the willingness to learn and the resilience needed for you for whatever career you choose.
Very international community which broadens your horizon and makes you more open minded and self aware. You will most certainly make friends and memories for life. I recommend that you get outside of your comfort zone and try new activities with your friends!
WBS also has a great reputation and offers careers opportunities, and careers support throughout the degree.
There is the opportunity to do a year abroad to further develop on a personal level. I wasn’t able to do this due to Covid but I would have loved to do it during normal circumstances! Would definitely recommend this.
Although Warwick is not a city university, the campus vibe has a lot of advantages, especially at an undergraduate level. You are always around familiar faces, and in a student environment. Moreover, Birmingham is only 20 mins away from Leamington spa and London is only one hour away! Perfect for a day trip or a weekend getaway!
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2021Delivery Type: On CampusCampus: Coventry -
Business Management ...02 Jul, 2020
SanyaA unforgettable experienceMy experience at Warwick Business School has been amazing so I highly recommend this university. It has a wide range of courses and modules to fit your choice perfectly. The courses are very flexible and can be altered according to one’s choice. It also allows you to choose modules from other departments of the university and hence, is very flexible. Very friendly atmosphere and the best on-campus experience with excellent accommodation. I personally was given one of my top 3 accommodation choices and loved the experience at Lakeside (my accommodation). In the second year, one can reside in Leamington spa, which is a small town not very far from campus (approx. 25 min by the bus). Most students live here in their penultimate and final years and really enjoy it. It has lots of cafes, restaurants, night clubs and stores. Definitely recommend this uni if you like living far from the hustle-bustle of large cities.
View moreProgramme: Business Management and MarketingDegree: Bachelor'sGraduation: 2021Campus: Coventry
