A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I am currently enrolled in the MSc Marketing & Strategy program at the University of Warwick, and my experience has been incredibly enriching. The unique dual-focus nature of the Marketing and strategy course, has provided me with a comprehensive understanding of both marketing and strategic management. The curriculum effectively bridges the gap between theoretical knowledge and practical application, emphasizing the integration of marketing decisions within the broader context of company strategy.
One notable aspect of the Warwick Business School is its commitment to illustrating the real-life application of learned techniques. This approach not only enhances the relevance of the course but also equips students, like myself, with the skills needed to make informed marketing decisions in various professional settings. The dual strands of marketing and strategy in the degree have significantly contributed to my understanding of the broader implications of business decisions, fostering a holistic perspective that is crucial for roles in company development.
Furthermore, the overall academic environment at Warwick is conducive to learning and growth. The faculty’s expertise and commitment to providing a high-quality education are evident in their approach to teaching and their emphasis on practical, industry-relevant skills. The university’s reputation for excellence in business education is well-reflected in the MSc Marketing & Strategy program, which not only meets but exceeds the expectations set by the unique blend of marketing and strategy disciplines.
In summary, my experience at the University of Warwick, particularly within the Warwick Business School, has been exceptional. The MSc Marketing & Strategy program has not only equipped me with the knowledge and skills necessary for a career in marketing and strategic management but has also fostered a holistic understanding of the interconnectedness of these disciplines within the broader organizational context
View moreMy time at the University of Warwick until now has been nothing short of a rollercoaster ride. Moving to another country, all alone, was daunting. The university, however, made it a lot easier. There were tons of welcome social events that helped me get through the homesickness. Additionally, the teaching faculty has been welcoming and super interactive. The careers team is focused on providing well-researched and detailed resources for all students to access and use. One thing that can be improved is one-on-one tutoring or support sessions for academics.
View moreMy course was so practical and tutors are so friendly. There were a lot of interactions in class. Even during the epidemic, our tutors were so responsible and stuck to live webinars for lectures and seminars.
View moreThe university provides a great opportunity for students to network. They have marketing insight series events which give students a chance to see the marketing opportunities in different industries. There are various clubs and societies that are a great way to meet people.
View moreWbs creates a real-life scenario of workspace, and even though we are studying here, we need to balance between modules, sorting out our conflicts within groups, collaborating as well as innovating. Wbs tried its best to elevate every candidate here. What we received is not only knowledge but also habits that benefit our whole lives
View moreThe university is the right place for students to realise their potential and understand their inner call about their interest field. They don’t just provide clarity but a path to success through their numerous opportunities.
View moreIt is a great University with amazing professors who not only give students a theoretical experience of education but also a practical one. The campus has a lot of greenery and lakes that helps students keep a calm mind. Has a library with a large number of books and group and quiet study spaces. Has separate buildings for every discipline and a large number of clubs and societies that help students to feel a part of a community.
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