A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My opinion about this university is that it has a high educational system in the sense that the lecturers do their best in making sure we pass all modules , they are understanding and always there to assist us however some can be very strict , disciplined . it is quite expensive onlike some other schools maybe due to the level of the education system and ranking.
It is a very big institution and has many departments all over especially around the city centre.it has nice structures and buildings as well as the famous big cathedral. what fascinates me most about the school is that it is close to the city centre and it is a 5 mins walk away from my department and even my accommodation. it is a beautiful city full of culture also the university has people from multiple backgrounds and from different countries and I’m glad to meet some students from different parts of the world.
I really recommend anyone to study here at Coventry University. They offer a lot of facilities such as an enormous amount of books which you can access it virtually and in the library. They also provided with e-learning from Linkedin for free for their students. As well as that they offer a lot of field trips that could be beneficial to learn about a new culture and a new language. Study here helps me to develop myself as an individual. Really grateful to have such a great opportunity to study in the top 15th University in the UK.
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