A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The University was an amazing choice to study there, it’s well-known and it’s in the top 100 universities in the world for business. The University had an amazing outcome of teaching and the professors are friendly and helpful and they teach great. The staff helped the student to achieve what they want.
View moreComing to university literally changes your life. you are introduced to so many new people. and it is probably your first time away from home, so you get the change to completely re-invent yourself. Come to Cardiff with an open mind and try new things and you will have the best years of your life. It was a bit short period for me though but all worth it. You will not regret it! 🙂
View moreThe Marketing programme has a number of compulsory and optional modules. The modules studied at the beginning of the semester are more basic and the optional modules that follow are progressively more in-depth
View moreI’m currently studying MSc Marketing which is from my perspective a well-designed programme to meet the needs of those who want to either commence their doctorate studies or get promoted in their current jobs. However, the programme management seems to have difficulties in communicating with students and also the number of students accepted into the programme is a bit huge for a postgraduate program. All in all, I think that I have learned a lot in Marketing and got the opportunity to benefit from the facilities provided by the university.
View moreI had an overall good experience of studying in Cardiff University and especially living in Cardiff. It was a roller-coaster ride of just one year but I can say I have fully enjoyed it. From studying on campus to exploring new places with fellow students it had all flavours one can ask for. The only thing lacking I would say would be just two days of engagement in a week and a bit fast track pace of study which becomes hectic in a way. Despite that I would fully recommend other people to live in this small, economical but buzzing capital of Wales and study in one of the Russell Group Universities of UK.
View moreCardiff Business School offers the MSc Strategic Marketing course, which is a perfect blend of understanding the dimensions of marketing. The course is well carried out that covers the basics of understanding consumer behaviour, the importance of ethics while developing marketing communications and the ever-evolving nature of Marketing in the digital world. The lectures were a great blend of online and offline lectures (due to several covid restrictions in the beginning). However, a particular module ‘Research in Strategic Marketing’ was considerably using an outdated model of using SPSS.
However, overall the module was well carried out and delivered with a sufficient amount of assessments.