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Cardiff Business School

speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

9 Student Reviews

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  • Marketing
    avatar
    Great Experience so far

    There are great student support services, e.g. advice, housing, maths and job support. Job prospects are competitive but the University has made me feel prepared. My accommodation is cheaper than most Universities but it does use up all my maintenance loan.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    avatar
    insentive

    It was a fulfilling interaction. The instructors were kind, understanding, and entertaining. The neighbourhood was kind and welcoming, and the students were excellent. I think the course material was outstanding overall, even though I wasn’t totally satisfied.

    View more
    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    avatar
    calm

    The interaction was fulfilling. The instructors were kind, flexible, and enjoyable. The students were excellent, and the neighbourhood was kind and welcoming. I think the course material was outstanding overall, despite my partial dissatisfaction.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    avatar
    excellent

    The encounter was satisfying. The instructors were considerate, accommodating, and fun. The pupils were outstanding, and the neighbourhood was welcoming and kind. Even though I wasn’t completely satisfied, I thought the course material was excellent overall.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    avatar
    cool

    The experience was satisfying. The instructors were considerate, accommodating, and entertaining. The students were top-notch, and the neighbourhood was welcoming and nice. Though I wasn’t completely satisfied, I thought the course material was excellent overall.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    avatar
    good

    The encounter was satisfying. The instructors were considerate, accommodating, and fun. The pupils were outstanding, and the neighbourhood was welcoming and kind. Even though I wasn’t completely satisfied, I thought the course material was excellent overall.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Cardiff
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    Internationality
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  • Marketing
    Hamza
    Memorable

    Quite glad with the choice i made to study at cardiff university, the city is very vibrant and friendly. The Business School has alot of facilities for students to thrive. I really enjoyed being taught by my professors in all the modules I did, even now the supervisor is helpful with my dissertation. Cardiff Business School is an amazing place for an international student to grow and sharpen their skills for the future.Top university in my opinion.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    Hamza
    Delightful experience

    The marketing program was everything i hoped for an more, being in close contact with my professors for all the modules helped me immensely. I learned a-lot of new skills. The digital marketing program stood out for me the most. Working in student groups with other international students aswell as local ones really created a diverse and fun environment for me, it really led to a-lot of networking which is essential in the degree. The city is very friendly in general and the university staff was very welcoming! Loving my experience. Would definitely recommend it to future students.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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  • Marketing
    Himanshu
    Cardiff University, MSc Marketing

    I studied MSc Marketing from Cardiff University. I have been enjoying my stay for past 9 months and hoping to end it on my high notes. My favourite module was Digital Marketing as I was able to convey my ideas with my peers and got positive feedback. Even though my program was for a year, I have learned a lot. I really enjoyed my offline experience with professors and got close contact with them. My overall experience was fantastic and I recommend Cardiff University to all to have a fun and exciting experience.

    View more
    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cardiff
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