University of Kent
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
5 Student Reviews
-
Marketing Analytics8 months ago
StudentUKC ReviewI had a fantastic experience at UKC completing my Master’s degree and living on the campus itself. I was impressed with the facilities and opportunities to get involved with many student activities. The careers team was extremely helpful providing guidance right throughout the application process. I would encourage students to read through the modules when selecting a course and make use of the year in industry.
View moreProgramme: Marketing AnalyticsDegree: Master'sGraduation: 2025Delivery Type: On CampusCampus: Canterbury -
Advertising and ...13 Mar, 2024 StudentGBGood uni
The University of Kent offers diverse programs, top faculty, vibrant campus life, and a strong community. It’s an ideal environment for academic and personal growth, providing excellent resources and support for students to excel in their studies and develop essential skills for their future endeavours.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Canterbury -
Digital Marketing27 Jun, 2023 ThanapornExcellent course for ambitious students!
University of kent represents the diversity of society that the world should embrace. As walking into the university you’ll see the friendly atmosphere and hospitality. However, the campus is located in Medway all of the professors and staff cares deeply about students both academic and wellbeing, and wish all students to succeed.
The course is designed for digital-aged eras. Each subject maked sure that students graduate with all theories and ready to apply it in real-world.
Although all the theories are important, hands-on experience should be taken into account. This could be minor situation of the course. I wish the course would have been more focused on learning by doing because it would have made my experience more fulfilling.
Overall, I would recommend choosing the course but you must come with opening heart and mind and be ready to learn everything all at once and be ready to practice harder to succeed!
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Canterbury -
Digital Marketing09 Nov, 2021 StudentI would like to highlight the teaching staff is amazing
I would highly recommend his program as it has a very extensive course work. Each and everything is explained in detail. Seminars are the best as we can get practical knowledge of what we learn theoretically.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: Canterbury -
Digital Marketing09 Nov, 2021 StudentBest Place to Study In UK
The University of Kent Is one of the best in the UK. The module is created in such a way that covers all the aspects of digital marketing. The campus is really nice. Medway campus is based at a historical dockyard.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2022Delivery Type: BlendedCampus: Canterbury
