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University of Birmingham
speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Marketing and ...
    Management
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    An amazing experience

    Great, knowledgeable faculty with a beautiful campus. Lots of societies and clubs to choose from in accordance with your interest. One can also discover scholarship opportunities here. The course is perfectly designed and the career services at the uni are very helpful

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Birmingham
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  • Marketing and ...
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    student experience

    I highly recommend the University of Birmingham. I think the school environment is very friendly to international students. I was able to get guidance and help from students in the school. I was also able to get support and guidance from the professional team on my career path. I would recommend the University of Birmingham to first-time international students and Masters students.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Birmingham
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  • Marketing and ...
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    Enjoyable study atmospherr

    The university provides us with all sortes of supports such as library access, as well as little groups for each subject for projects and tutorials, which are both good and efficient for the process of studying. This alos allows students to get to know more about each other thus increasing cooperation opportunities between each other and progress on each other’s studies.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Birmingham
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  • Marketing and ...
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    Comments on Business Management Degree Programme

    Studying business management in university of Birmingham gives me a broad overview of the business world. The uni provides an all rounded curriculum which let me to balance my lectures and university life. Also, the programme includes networking activities with practitioners all across the business fields. I am able to gain knowledge while participating in different extra curriculum activities as such being an executive commitee of Birmingham Hong Kong Public Affairs and Social Services Society. Overall speaking, it is a comprehensive programme to study for.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Birmingham
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  • Marketing and ...
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    My experience as an international student

    As an international student who has never been away from home till now, I was nervous about my move to the new country. But the university made the transition smooth for me. Their pre-arrival zoom sessions briefing about what an international student needs to survive in the country and what they can expect in the coming months kept me from the initial shock of the sudden change of environment. The university also organises many mixers that help students network and make friends throughout the study period. The professors pay personal attention to every student and make sure our queries are solved with patience. The only part missing is the practicality of the topics studied, infusion of real-life scenarios in the study would be more useful.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Birmingham
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