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University College Birmingham - UCB

speciality: Marketing

4.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Digital Marketing
    avatar
    Varied Course Subjects But Little Support

    I studies Digital Marketing at University College Birmingham from 2019-2022. Overall I would say that the course itself was excellent and has a range of different aspects of the digital marketing industry included in it. I also thought that the facilities were excellent particularly in my final year when a new campus was opened.

    However, my degree was completed during the pandemic which meant i spent half my degree working from home and half of it face-to-face. I found that during this time the university’s faults were highlighted. For example, i found that they gave students very little information about our future studies until last minute despite other universities making descions and informing students much earlier. I also found that during this time very little support was given to students at a time when we needed it the most. Support was given when face-to-face before the pandemic so why should this support stop when everybody is forced to work remotly?

    To conclude, UCB should’ve focused on adapting not just their way of teaching, but how to support students as it would’ve helped students so much more in such a challenging time. Despite this though UCB’s main strengths are their course content and facilities. Once they become more adaptable in all areas they will be a 5 star University thats for sure.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Birmingham
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  • Marketing Management
    Enrico
    This university is all about you

    By this I mean that UCB makes everything about you and gives you the necessary to make sure you excel in your course as the teachers are really involved with everything and try to help you as much as possible and answer any question you might have plus other than that they offer all types of programs that offer you an advantage while doing your assignment and they also offer tools so you can check it and make sure it is at an professional standard

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    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Birmingham
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  • Digital Marketing
    avatar
    Passion for digital marketing makes it enjoyable.

    UCB has been so helpful and guiding students throughout the whole process. Moreover, the different cultural backgrounds make it feel like home. Providing various sources for the assignment guidance. The interaction that we have during classes is beneficial as students can voice their opinions

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Birmingham
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  • Digital Marketing
    avatar
    UCB

    I am studying Digital Marketing (second year). My course is well prepared, and you will learn how to start your own business and show how to prospect your future business. My teachers are well prepared for classes, and they deliver their knowledge with good results. If you need help, they are always open to you.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Birmingham
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