A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
QUB impressed me a lot because of its variety of students, friendly teachers, and excellent courses. The school has really good tools for studying and helps students a lot. The teachers who are devoted are easy to reach and eager to help pupils with their educational paths.
View moreI studied MSc Marketing which is a one-year programme focused on the fundamental basics of marketing, with the extra modules such as accounting and finance. I would like to emphasise that while I believe the course is good, unfortunately there is not much focus given on the digital marketing. They also highlight on the website that you will learn Google Analytics but there is only one lesson dedicated to it. The placement isn’t possible if you don’t have really high marks across all modules, so just be aware of that. Overall a good course but little emphasis on future career and strengthening soft skills.
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