Heriot-Watt University Dubai
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Advertising and ...02 Dec, 2024
StudentAEA wholesome University experienceMy experience at Heriot Watt University has been nothing short of exceptional. From the lively atmosphere, intellectually stimulating classes, and close-knit community, I couldn’t imagine attending any other university. The academic talent here is truly remarkable, with world-class professors and teachers who are not only knowledgeable but also deeply invested in their students’ success. The friendships forged and connections made here are invaluable, and the academic rigor truly challenges me to achieve my fullest potential and grow in ways I never thought possible.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: BlendedCampus: Dubai -
Digital Marketing15 Aug, 2024 StudentAEEducation Quality
I enjoyed pursuing the msc digital marketing course. The MSc Digital Marketing course at Heriot-Watt University Dubai is a solid choice for anyone looking to dive deep into the digital marketing field. The program offers a comprehensive mix of theoretical knowledge and hands-on experience with digital tools and strategies. Its structure includes both foundational marketing concepts, such as branding, consumer behavior, and international marketing, alongside more specialized digital subjects like analytics, social media marketing, and website development.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: Dubai -
Advertising and ...15 Aug, 2024
ManyaAEEasy access of British degreeHeriot-Watt University Dubai is a great place to study if you’re looking for quality education in the UAE. The university is known for its strong programs, especially in engineering, business, and design. The campus is modern and has excellent facilities, including advanced labs, a large library, and spaces for students to work on projects together.
One of the best things about Heriot-Watt Dubai is its focus on preparing students for the real world. The courses are designed to be practical, with many opportunities for internships and industry collaborations. This means that students can gain valuable experience while they study, which helps them when they graduate and start looking for jobs.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Dubai -
Fashion Marketing ...08 Jul, 2024 StudentAESimilar courses in the program
I graduated from BA fashion marketing and retailing program offered in the Dubai campus and although the course content in each course was interesting, I found it to be very repetitive. They could’ve added some new and different courses to have a proper mix.
View moreProgramme: Fashion Marketing and BrandingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Dubai08 Sep, 2024Sobia
