Canadian University Dubai
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Advertising22 Aug, 2024
StudentAEPractical and Holistic learningThe university provides a holistic education emphasizing practical skills, supported by modern facilities, expert faculty, and a nurturing environment that extends to convenient on-campus housing, promoting student success and community.
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2026Delivery Type: BlendedCampus: Dubai -
Advertising21 Aug, 2024 StudentAEExcellent University
Canadian University Dubai delivers excellent education and an incredible campus vibe. You’ll be greeted by warm, welcoming students and have the chance to explore your studies beyond traditional lectures through internships, research opportunities, and field experiences, giving you real-life insights into your chosen career path. With countless majors, student organizations, and events happening on and off-campus, there’s always something exciting to do!
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Dubai -
Advertising13 Dec, 2022 StudentCUD's Programme
I genuinely like how the courses are relevant with today which truly allows us to think critically about topics that are necessary to discuss in class. Other course activities also helped us to think outside of the box.
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Dubai
