The program provokes learning in the direction of 5 areas of expertise, namely Business & Entrepreneurship, Creativity & Aesthetics, Technology & Realization, Data & Computing, User & Society. On top of the development in the field, the Technical University obliges the taking of basic engineering subjects such as Calculus and Physics. In my opinion, the program can be called rather Intelligent Interactive Product, as subjects such as exploratory sketching and modeling of 3D structures and physical prototypes are electives and are expected to be acquired as knowledge in self-disciplinary training in various group design projects over the years. Moreover, the program gives the freedom for the student of choosing electives from other technical departments thus allowing the broader specialization of the future designers.