University of Amsterdam - UvA
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
-
Marketing11 months ago
AidanNLInternational commitmentStudying at the University of Amsterdam has been a rewarding experience, particularly because of its diverse international community and strong commitment to rigorous, quality academics. Learning alongside students from all over the world has enriched my education immensely. The central campus location places you right in the heart of the city’s vibrant culture and offers ample opportunities to socialise and build connections, if that’s something you’re interested in. While the facilities are excellent, finding a quiet study spot during peak exam periods can be a challenge. One notable initiative is the university’s increasing emphasis on sustainability, including ambitious projects such as creating a zero-waste campus – efforts that are motivating students to adopt more environmentally friendly habits.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Amsterdam -
International Marketing11 months ago DefneNLMultiple approaches to learning.
The study program covers a wide range of subjects, allowing you to explore diverse topics. I appreciated the variety of teaching methods, including different approaches to research, experimentation and understanding. However, a major drawback is the inflexibility of the university, which remains very rigid even in exceptional circumstances.
View moreProgramme: International MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Amsterdam
