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St Joseph University in Tanzania - Sjuit
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Marketing and ...
    Brand Management
    avatar
    Changes or renovation of mindset.

    Thanks for the opportunity, I would like to say that I love alot about St JOSEPH UNIVERSITY but mostly is how displine the students are, and how they work hard to make sure they archive the goals they made for themselves but as we can see alot of university have now made a step by pushing up the students on working on different kinds of talents that they have like we see musicians and dancers so as in st Joseph we can have a gospel singers and other good talents if we push up the students, and other opinion I would like to give is that the professor have to make sure they kindly talk to the students about life style since people or students my have a problem but can be very hard to face there mentor and that can lead to drop down of school or poor performance, But all in all I would like to congrats the teachers since they all make sure students stay on there line in terms of studies and displine and how they have fear of God.

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    Programme: Marketing and Brand Management
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Dar es Salaam
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