A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
This was by far one of the most enriching experiences in my life. The cultural capital you get in JIBS is priceless and the teachers are amazing professionals. You are pushed to your limits and at the same time you feel inspired. JU and Sweden has this entrepreneural spirit in the air, and more so to achievesomething more. Not so big,but beautiful city filled with so many different nationalities. Such an experience widens a person’s horizon.
View moreI really enjoyed both the program, the atmosphere, the extra-curricular activities and the university in general. First of all, the program corresponds to what I applied for and gives a good outline of what I need for a career in that field. However, there is too much of a focus on academic work, with not enough practical experience.
The teachers are all great, open and helpful, however, students need to contact the teacher. Teachers expect students to be proactive and go and ask the teacher for help when it is needed. Once asked, it is gracefully given.
The university has more international than national students, which makes for a very good environment, especially when wanting to work in a global world.
The union is also very strong and protects the rights of the students, as well as organises events.