University of Sri Jayewardenepura
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
-
Business Studies ...10 months ago
SanjulaLKA Rewarding Journey in Business StudiesFirst of all I’m proudly saying that I am an undergraduate at university of Sri Jayawardenapura (Sri Lanka).
Studying in the best Management faculty in Sri Lanka is a dream came true.
I really like the environment that’s on the campus, because it’s gives us the freedom that we are seeking in a university.
There’s no dislike point to say regarding my campus,so we are studying hard to achieve our goals while the lecturer and non academic staff assisting to it.💙
View moreProgramme: Business Studies and MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: BlendedCampus: Colombo -
Business Studies ...30 Nov, 2024 SanjulaLKA Rewarding Journey in Business Studies
Pursuing a BSc in Business Studies at the University of Sri Jayewardenepura has been an outstanding experience. The program offers a well-rounded curriculum that combines theoretical knowledge with practical applications, preparing students for the dynamic business world. The lecturers are not only knowledgeable but also approachable, ensuring a supportive learning environment.
The university’s facilities, including libraries and study spaces, have been instrumental in my academic journey. Moreover, the opportunity to engage in business-related projects and activities has enhanced my critical thinking and leadership skills.
Being part of this program has been transformative, equipping me with the tools and confidence to excel in my career aspirations. I am grateful for the experiences and connections I’ve made here and highly recommend it to future business professionals.
View moreProgramme: Business Studies and MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: BlendedCampus: Colombo
