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Rovira i Virgili University - URV

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Advertising
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    Learning philosophy

    The university’s close ties to industry, hands-on learning philosophy, and investment in modern facilities contribute significantly to creating a positive student experience. The standout features of being part of Rovira i Virgili University include dynamic and interactive teaching methods, along with regular communication channels with professors. Rovira i Virgili University earns acclaim for its innovative teaching techniques and a diverse student community.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Tarragona
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  • Advertising
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    Excellent system

    One of Rovira i Virgili University notable strengths lies in its extensive and beneficial resources. The system is geared towards prioritizing excellence, and attaining excellence is within reach for those who strive for it. Utilizing a flipped learning approach, the courses encourage active student involvement and participation.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Tarragona
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  • Advertising
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    Wide range of programs and career paths

    Rovira I Virgili University provides a wide range of programs and career paths, offering numerous opportunities for students to pursue their goals and select from a diverse array of options. For students, such as myself, who have reconsidered their career paths, the university’s commitment to quality education ensures that the necessary support is readily available.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Tarragona
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  • Advertising and ...
    Communication
    Anna
    The facilities

    This university is in the very center of Tarragona and it’s really good because it has a lot of services for the students, the classes, renting a place for the audiovisual stuff, the cafeteria, etc.

    Also the teachers are really close to you and they help you so much.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Campus: Tarragona
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