

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I started studying in another University, but after a few years I realised that that degree wasn’t for me, so I came to Málaga to start marketing and market investigation. With that decision everything changed, because there I found the university degree for the job I always wanted. I have a year and a half left to finish my degree but changing has been the best thing I have done.
View moreI first chose Marketing because i was very interested in business communication and sales. I’m currently taking the second year in Marketing and investigations of the market. The first year of uni i barely learnt anything about marketing, they focused more on mathmatics
View moreI had a great experience, the professors were very nice and always available to help solve issues with school-related problems.
The programme was very well structured and had a lot of different options for international students.
Malaga University is a really good place to go as an erasmus student. The campus is amazing and has really modern buildings. As a marketing student, I really belive that the way that the subjects were taught were really helpfull for my progress.
View moreI did Erasmus in this university for 6 months and it was a great professional experience really different from my local university. I studied Marketing and in this university, I was able to apply the concepts to real contexts.
Besides all the theory, I was able to get hands dirty trying to apply the concepts almost every week in practices with real companies. The methodology was really nice: one week of theory and one of practice, simultaneously. I totally recommend this university for Marketing.