A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I really like the university, and not only because of the campus (which is actually quite spacious for various activities) but also because of the great business opportunities it offers. It has a pretty good job pool, something that not many universities offer. Therefore, I would recommend it, especially for Medicine and Architecture majors.
View moreMy university has amazing work spaces and conditions. The professors are amazing professionals and tech savy, knowing not only how to teach but also how to create appealing presentations to their students.
View moreHonestly, so far everything has been ok. the services are excellent, the teachers are all unique and teach their lessons in a dynamic and original way (at least so far). But I’ll give it 4 stars because the school’s website is usually down and getting a spot on the students attention office is impossible
View moreMy experience at this university has been good in terms of education, they have provided me with many tools to continue learning. The job opportunities are good and the teaching model is optimal from my point of view.
As for the negative things, I would mainly name customer service, the admission process I don’t think is so qualified for their position.
View moreThe program would be more international and practical, there are some goods teachers but there are others that were very rude. The accommodations are poor, so the university life is boring. Although, I recommend it.
View moreThe degree in Marketing and advertising is very good, it is a higher degree with which you can then have access to the degree at the same university, in addition, the professors are usually very attentive with their subject.
View moreThe teachers are very good in their field, with some exceptions. The conditions are above average and it is a prestigious university.
IADE is recommended for all creative people seeking higher education.
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