IE University
speciality: Marketing

I liked how the courses were structured and the professors are very knowledgeable. A lot of hands-on projects and assignments. Very international Environment and encourages differences and different backgrounds.
Now the negatives-
1. It is expensive.
2. Professors are really knowledgeable and everyone works on the side or has their own firms but some of them might not be the best of ‘teachers’

IE has offered this unique Master’s programme that encompasses creativity and management. This is a high impact program that will teach you how to thrive in creative companies as well as find your own creative space.

After doing a bachelor’s in business management I wanted to do a more creative master’s. When I heard about the master’s in Visual and Digital Media I knew it was for me. I honestly would have never known that I would be learning so many new skills, especially with the adobe suite, WordPress, photography, content creation and brand strategy. I personally loved my time at IE University. If I had to do to it again, I would!

I’ve had the best experience at IE. The classes are great and I’ve learned so much but most importantly the friends I’ve made. I love how the school is so diverse and international, it has made me meet people from everywhere.

When I finished my BA in Interior Architecture I wasn’t sure of the path I wanted to take. When I discovered the Master in Visual and Digital Media at IE I knew it would help me learn and understand new skills necessary to move my career in a certain direction.

IE offers you the opportunity to learn from the best. The team of professors are very well prepared people, who are passionate about what they do and feel the same passion for sharing it with their students.

They are people who are professionally the best in their own fields, who take teaching seriously and know that they are preparing the generation of the future.

Personally, I think I had very good teachers, from whom I learned a lot and I will surely continue learning.

IE university offers well-crafted programs. The courses were taught by industry professionals giving real world insight, advice and opportunities. Beyond the classroom, the university offers a wealth of opportunities to network and learn to students who have the initiative.

Courses are demanding with a lot of group work so it is essential to be able to work well with other people who are not similar to you.

I am currently pursuing a Masters in Market Research and Consumer Behaviour at IE University, which is renowned as one of the best colleges in Europe (Madrid, Spain). Through my program, I have gained a comprehensive understanding of various research methodologies and their application in real-world settings. I have had the opportunity to work on diverse types of market research, including ethnographic research, neuromarketing, qualitative studies, and quantitative analyses. I was a part of the winning team of a market research challenge by Nielsen in my university. These experiences have equipped me with the necessary skills to conduct in-depth consumer insights and contribute valuable strategic recommendations.

During my academic journey, I have developed a strong proficiency in designing and executing research studies, collecting and analysing data, and presenting findings to stakeholders. I have honed my abilities to gather qualitative insights through methods such as focus groups and interviews, while also leveraging statistical tools for quantitative analysis. Additionally, I have a deep appreciation for the ethical considerations and best practices that underpin the field of market research, ensuring the integrity and validity of the data collected.

IE has been an incredible experience for me. The quality of professors and the diversity is 2 things that I would like to highest most besides the fact that I believe this Course truly prepares you for the future.

Pursuing my Master’s in Strategic Marketing and Communication at IE has been an enriching and transformative experience. From the dynamic coursework to the diverse student body, this program has provided me with both theoretical insights and practical skills that have significantly shaped my professional outlook.

My opinion about this university is that, they are one of the best universities in marketing and business. Their courses are rich in content and very educative and practical. With many guides and materials to help learners scale up their knowledge.