Student review [#101639] for Business Administration Management and Marketing
at GBSB Global Business School

I loved the flexibility: the fact that I could move from on-campus learning to online within the same 3-year program.
Regarding the modules for my program ( Business Management with Digital Marketing), some of them were excellent, especially the one on disruptive technologies, given by professor Antonio Louro.
Also the Managerial accounting was excellent.

Other classes I found “wishy washy”, especially the digital marketing specific ones, as they covered general theory and creating some presentations on Canva, but no actual work a digital marketer does. I reckon they ought to create more specific modules, and more technical ones too. On GTM engineering ( and the metrics used in marketing), brand guidelines etc.

In terms of opportunities, what you get is up to you being proactive. If you reach out to the career advisor and head of entrepreneurship, you get excellent help. But help will not be forced onto you. It’s up to you what you make of the university.

Overall, good experience!