A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The professors of the master are capable professionals and very important in the business sector. That gives us an added value to the studies. In addition, the classes are didactic and practical, so we learn from day-to-day cases. Access to the library is very easy and above all comfortable for us as students.View more
I expected a higher level of education. The qualification and requirement methodology is very mediocre, teachers cancel classes a lot and there is almost no learning feedback from teachers. They have a teamwork discourse and that is why they do everything as a group, but it seems that it is to take away the work of the teachers. Only a few teachers take their job seriously. It seems more like a course than a master’s degree.View more
My experience at the UAB could currently be considered good. In the most master of marketing what I liked the most was learning to use programs like JMP but I think it could be a little more practical and less theoretical.View more
Sin lugar a duda es una Universidad de prestigio, sin embargo, les falta desarrollarse mucho en el Master de Marketing. Los conceptos estan, pero aun necesitan adaptarse mas al medio cambiante. Se revisan conceptos muy basicos del area de Marketing
Del lado positivo tenemos esa increible oportunidad de expandir nuestro network conociendo a nuevos compañeros con nuevas experiencias.View more
The university in its physical structure is very complete and provides a good environment to study. At the master’s level there are sections of the modules where the theoretical content is abused and others with a somewhat disoriented approach for what is sought in the master. In general the campus takes a 4.5 / 5 and the master a 3.5 / 5View more