Universitat Autònoma de Barcelona | Latest Reviews | Student Reviews & University Rankings EDUopinions

Universitat Autònoma de Barcelona - UAB
speciality: Marketing

3.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

7 Student Reviews

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  • Advertising and ...
    Marketing
    Evelyn
    Pretty good

    I’m just starting, but I love how the university works so far. Everything you need is accessible online, which is convenient, and they have so many services for students. Also, the personnel of the school is so nice and helpful, I’ve loved the experience so far.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Barcelona
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  • Advertising and ...
    Communication
    Gerard
    Review

    The review discusses the Universitat de Barcelona (UB), which is a renowned public university located in the city of Barcelona, Spain. The UB has a long and impressive history, dating back to the 15th century, and it offers a diverse range of undergraduate and graduate programs, such as law, economics, medicine, and humanities, among others. The university has a significant international presence, with many students and faculty members from different parts of the world, which creates a multicultural and inclusive environment for learning and sharing ideas. The UB has modern and well-equipped facilities, including those for research, teaching, and extracurricular activities. Additionally, the university has an extensive cultural and sports program with various events throughout the year. Overall, the UB provides an exceptional education and a unique cultural experience in one of the most exciting and cosmopolitan cities in Europe.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Barcelona
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  • Advertising and ...
    Communication
    Maurizio
    professors

    The professors of the master are capable professionals and very important in the business sector. That gives us an added value to the studies. In addition, the classes are didactic and practical, so we learn from day-to-day cases. Access to the library is very easy and above all comfortable for us as students.

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    Programme: Advertising and Communication
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Advertising and ...
    Communication
    avatar
    Master in Strategic Planning in Advertising and Public Relations

    I expected a higher level of education. The qualification and requirement methodology is very mediocre, teachers cancel classes a lot and there is almost no learning feedback from teachers. They have a teamwork discourse and that is why they do everything as a group, but it seems that it is to take away the work of the teachers. Only a few teachers take their job seriously. It seems more like a course than a master’s degree.

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    Programme: Advertising and Communication
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing
    avatar
    Regular

    My experience at the UAB could currently be considered good. In the most master of marketing what I liked the most was learning to use programs like JMP but I think it could be a little more practical and less theoretical.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
  • Marketing
    avatar
    Master Marketing

    Sin lugar a duda es una Universidad de prestigio, sin embargo, les falta desarrollarse mucho en el Master de Marketing. Los conceptos estan, pero aun necesitan adaptarse mas al medio cambiante. Se revisan conceptos muy basicos del area de Marketing

    Del lado positivo tenemos esa increible oportunidad de expandir nuestro network conociendo a nuevos compañeros con nuevas experiencias.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
  • Marketing
    avatar
    Master and Marketing 2016-2017

    The university in its physical structure is very complete and provides a good environment to study. At the master’s level there are sections of the modules where the theoretical content is abused and others with a somewhat disoriented approach for what is sought in the master. In general the campus takes a 4.5 / 5 and the master a 3.5 / 5

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    Programme: Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
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