Johan Cruyff Institute
speciality: Marketing

The Master’s in Sports Management at the Johan Cruyff Institute has provided me with truly transformative skills and experiences.
It allowed me to discover new areas within the sports industry and develop in them.
I got a job during the course and was able to apply tools as I incorporated them into the classroom.
As a person, I surround myself with many professionals who are now my main partners in my daily life.
Being part of the Johan Cruyff Institute was truly a turning point.

My experience in the Specialized Diploma in Sports Marketing had both positive notes and some areas of opportunities. On one hand, I had the opportunity of taking lessons from high-end professionals with profound knowledge and excellent communication skills (written in presentations as the course was asynchronous) and, in one particular project, the opportunity to work with students from two countries different than mine, enriching the intercultural and international relationship among peers and expanding my professional (and to some point) personal network. However, there were some downsides as well, from which stood out the fact that because it was online and without too much live sessions, the networking opportunities were scarce, leaving out one major element of this type of courses. Additionally, having asynchronous courses limited the ability to really being able to communicate with professors in case of doubt, concern or simply course content. I’d definitely recommend it, as long as these elements are also taken into consideration.

The school is very good, but it’s a shame that some of the courses lack support. There are no feedback sessions or live classes for better understanding. For the same reason, there is a lack of interest in the group.