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ESEI International Business School

speciality: Marketing

2.5

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

2 Student Reviews

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  • Master Marketing
    Nitika
    Not a good university for NON-EUROPEANs

    Firstly, if you are a non European, studying here is a waste. The degree is not valid anywhere, not even in spain. You won’t be able to extend your visa after the 10 months of your course. My honest review and my struggle is what am pouring down here. I passed out July 2022. They will promise you and send you a link mentioning that visa can be extended. But the answer is NO. Not with a degree here. Why ? When you go for visa renewal after the 10 months, you will be told ESEIs degree is not valid for the same. You will come back to the university , they will send you a link, that will options saying you can extend your visa if you have an internship or job after your course(which is obvious) , second apply for a job seeker visa, but you need to show a lot of amount for the 1 year stay in your bank account, third they will ask you to take another short course or language course to extend. What’s the point!! Also if you go ahead and decide to take one option. The university’s degree is not valid anywhere in Europe. If you are a non European and applying for a full time job anywhere in Europe the degree won’t be valid. Now they will say “UCAM” certified they are. Which you won’t get anytime soon, considering you urgently want to extend your visa before it expires. They won’t let you do more than one internship. If you get internship at another place and your classes are about to end, they won’t help you in any way. 🙂 there are other universities in Spain which you can consider and Germany would be a good option. For anything that you want to know in detail, look for non Europeans who studied in ESEI and talk to them. Do not trust the Indian and other Non-European “working” at ESEI. They are the ones who lied to me to get in.

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    Programme: Master Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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    8 months ago
    Doria
    Doria
    Hello Nikita, how are you today, I want to ask you I am going to apply with ESEI in the same your major marketing and I want to take your advice about it have a nice day
  • Master Marketing
    Roos
    Professional and experienced teachers

    First of all, I am really satisfied with the professors who teach at ESEI. They all have a lot of experience and they show much enthusiasm about their profession and personal experiences in their way of teaching. Next to this, the group projects we have to execute are very up-to-date and connected to often big brands or companies. This makes it interesting and instructive to work on.

    View more
    Programme: Master Marketing
    Degree: Master's
    Delivery Type: On Campus
    Campus: Barcelona
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    13 Mar, 2022
    Stephanie
    Stephanie
    Hello Roos, how are you? My name is Stephanie and I’m a 24 year old young Marketing Professional from Rio de Janeiro, Brazil. I have been doing some research on Marketing Masters in Barcelona and I was pleased to find ESEI. I have been in touch with the university during the past week but I’m still not convinced with the #Rank. I saw your review as an alumni and I would like to ask if the institution is really recognized and has a “strong” brand name in the European Market. Thank you for your time and I’m looking forward to hearing from you. Best regards, Stephanie Wisnescky.

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