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Institute of European Design - IED
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Fashion Communication ...
    and Promotion
    avatar
    My opinion about IED Madrid

    Having attended IED Madrid, I can say that it offers a unique, creative, and international environment for students who are passionate about design, fashion, and visual communication. One of the aspects I appreciated most was the practical, project-based approach to learning. The school emphasizes real-world application, often collaborating with industry partners, which gives students the opportunity to build a portfolio with professional relevance.

    The multicultural atmosphere was also a major highlight. I had the chance to study alongside people from all over the world, which enriched classroom discussions and broadened my perspective, especially in a field like fashion and design where cultural diversity adds value.

    However, like many creative institutions, IED Madrid has areas for improvement. Administrative support can be inconsistent at times, and while many instructors are industry professionals with valuable experience, the quality of teaching can vary depending on the course and department. Some students may also find the structure a bit loose if they prefer a more academic or traditional learning style.

    Overall, I would recommend IED Madrid to highly motivated and independent students who are looking for a hands-on, creative education in a vibrant city like Madrid. It’s especially suited for those who want to build a strong portfolio and network within the creative industries.

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    Programme: Fashion Communication and Promotion
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Madrid
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  • Fashion Marketing ...
    and Communication
    avatar
    Ied life

    Fast response and quite helpful in providing information however academically it needs improvements in areas such as explaining briefs of projects and establishing a more effective interpersonal relationship between the students.

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    Programme: Fashion Marketing and Communication
    Degree: Bachelor's
    Graduation: 2021
    Campus: Barcelona
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    01 Mar, 2024
    Lara
    Lara
    Hi, I'm thinking of applying for this course. Do you think it is worth it? What was your overall experience studying there? Do you have any tips for someone who is going to do this course? Thank you in advance.
  • Fashion Marketing
    Sofia Carolina
    Incredible School Overall

    I love this school because it gives you so many opportunities to grow. The classes are so different from other schools yet so important for each degree. Teachers are amazing and they are all professionals within their field. There are many students and all of them from different countries and cities which makes it very interesting and diverse.

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    Programme: Fashion Marketing
    Degree: Bachelor's
    Graduation: 2019
    Campus: Barcelona
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