A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
This experience expanded my knowledge and interest in digital marketing social media a lot. It also enhanced my engagements with different types of people from around the globe. I gained a lot of information by being present and open to new things coming my way.
View moreThe university campus in general are well updated with the latest technology, classes are well furnished. One thing which disappointed me from EU is their lack of consistency with their teachers. In few semesters you might get great friendly teachers and in few you might get professors which are not aware of the latest marketing trends (marketing is my major). You will find students from around the world which is important in order to work on your networking, specially for the long term. Value for money worth it? Maybe yes.
View moreI believe this is a very good university with goof infrastructure for the students. Also, the events the uni organizes – such as job fairs and lecturers – are excellent. They give you the opportunity to get in touch with many important professionals of the market.
View moreI chose EU Business School because it provides a wide range of Bachelor options and the opportunity to enroll all year round and also have the option of finishing their Bachelor’s Degree within 2 years when doing the summer semesters. Overall it is a good business school, I would say it is a bit overpriced but if you’re interested in getting a decent foundation for your business studies I would recommend it for a Bachelor’s, nevertheless I would not consider it to further my studies.
View moreI’m taking the degree from Derby University, studying in EU Business School, Barcelona. That is the main benefit: you can take a British degree without being in the UK. Haven’t been on the campus of Derby, but the studying program overall is good. We have 6 semesters, and 4 months of holidays. The main thing I love in their program is that your grade depends on 1 or 2 works, on which you will work the whole semester, comparing to Eu studies, I find it more effective, because want it or not, at the end you’ll understand the subject. Some works are based on real companies, which we attend once. The rules are strict, you have to seriously follow referencing systems and not to have any plagiarism. Have some complaints to Eu business school, but to Derby itself no, as we only receive the tasks from them.
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