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EU Business School
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Digital Marketing ...
    Transformation and Design Thinking
    avatar
    So far I love my university

    I really like my university so far! My first week just ended, and it’s been great. The professors are nice and everyone who works there has been really supportive. The orientation days were also well-organized, so everything is going smoothly. All in all, it’s been a great start.

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    Programme: Digital Marketing Transformation and Design Thinking
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing
    Anelya
    Taking a degree from Derby by studying in Barcelona

    I’m taking the degree from Derby University, studying in EU Business School, Barcelona. That is the main benefit: you can take a British degree without being in the UK. Haven’t been on the campus of Derby, but the studying program overall is good. We have 6 semesters, and 4 months of holidays. The main thing I love in their program is that your grade depends on 1 or 2 works, on which you will work the whole semester, comparing to Eu studies, I find it more effective, because want it or not, at the end you’ll understand the subject. Some works are based on real companies, which we attend once. The rules are strict, you have to seriously follow referencing systems and not to have any plagiarism. Have some complaints to Eu business school, but to Derby itself no, as we only receive the tasks from them.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2019
    Campus: Barcelona
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    22 Oct, 2019
    jack
    jack
    Is the degree good like is it accredited from around the world.
  • Marketing
    avatar
    Very Good Infrastructure and Events

    I believe this is a very good university with goof infrastructure for the students. Also, the events the uni organizes – such as job fairs and lecturers – are excellent. They give you the opportunity to get in touch with many important professionals of the market.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Barcelona
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    17 Jul, 2021
    Puk
    Puk
    Hi there, I\'m interested in doing a master study at EU in Barcelona and just came across your review. Thanks a lot for taking the time to write it, really helpful for people like me who are trying to find a good study abroad! Since I\'m mainly interested in the Marketing master and I see that\'s the study you did as well, I\'m really interested to hear a little bit more about your study experience. Would it perhaps be possible to get in touch and have a Skype chat about it sometime? That would be incredibly helpful :-) Looking forward to hear from you, have a lovely weekend. Cheers, Puk
    11 Feb, 2022
    Misha
    Misha
    Hi Puk, I'm also Dutch, just like you and interested in joining this school. Did you, by any chance, apply here?
  • Digital Marketing ...
    Transformation and Design Thinking
    Hadi
    Communication with classmates and professors

    This experience expanded my knowledge and interest in digital marketing social media a lot. It also enhanced my engagements with different types of people from around the globe. I gained a lot of information by being present and open to new things coming my way.

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    Programme: Digital Marketing Transformation and Design Thinking
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Barcelona
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