ESIC Business & Marketing School | Latest Reviews | Student Reviews & University Rankings EDUopinions

ESIC Business & Marketing School
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Marketing and ...
    Communications
    avatar
    First Master's degree

    I decided to study this master’s degree in Fashion & Luxury because I always wanted to work in this industry which is not easy to get into but I finally considered it time to work on it. I really like my school because of the prestige of the course and the study plan they have. I feel I’m learning a lot of the marketing world, the professors are always there for you, to help the students, no matter what question or trouble you have, I feel always free to ask any doubts.

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    Programme: Marketing and Communications
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Madrid
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  • Global Marketing
    Alejandro
    Global marketing management

    Very complete degree, the professors really want you to learn
    IT’S a lot of projects that would help you to know how the real world jobs, a lot of companies “use” us to develop projects and test it out

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    Programme: Global Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Valencia
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  • Global Marketing
    avatar
    A good program with mostly organizational flaws

    The program contains a series of relevant courses with small class sizes allowing for more individual attention and a greater dynamic in the classroom. The degree is structured in such a way that allows students to earn all required credits for passing a course before the final exam takes place which promotes initiative throughout the year. The main problem with the course relies on the organization of the degree. Months after the beginning of the course they will still be making changes and setting up how the final projects will be set up and assessed. Furthermore, although the university uses mainly industry professionals to give lectures on their given field, the fact that they have experience in their fields does not always make them qualified to teach such subjects. Lastly, although the global marketing and management course is meant to be tailored towards the international student market, most teachers visibly lack confidence in their ability to speak and explain certain matters in English and a lot of the content is directly translated from the Spanish course, which can often lead to misinterpretation of information or wrong terms being utilized.

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    Programme: Global Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Valencia
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  • Digital Marketing
    Tania Daniela
    Master in progress

    I’m actually studying a Master in Digital Marketing, it’s being great, I can see that the professors know perfectly the subject, the classes are very interesting. The projects are with real companies, so you are doing a real project, not theoretical. The projection that this school have is awesome, you can see it with their graduate students. I’m really happy with my decision of studying a Master in this University

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
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  • Advertising and ...
    Communication
    avatar
    Highly recommended

    My experience at ESIC Barcelona is unbeatable. The distribution of professors, professionally active, gave me a global vision of advertising and communication, which we specifically addressed in the different classes. In this way knowledge reaches 360 °. The subjects are very interesting, as well as the library they offer with very real practical cases.
    Apart from theoretical classes, there are also practices and group work that help later when looking for work in the labor market.
    In my case, I found a job right after finishing the master’s degree because at the company where I was hired, they looked at the CV and were pleased that I had taken the master’s degree at ESIC Barcelona.

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    Programme: Advertising and Communication
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
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  • Digital Marketing
    avatar
    Very good university

    I did a Master in Digital Marketing, in English, and the experience was very positive. The content of the classes was excellent, as well as the knowledge on the subject of the teachers (maybe to improve the level of English of some of them). At the networking level, very satisfactory. Recommendable!

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
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