A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
What I liked most about the program was the faculty was very helpful and amicable. The first two years of the degree have been quite tough because it was filled mainly with fundamental subjects therefore we didn’t dive into core marketing until the third year.
View moreI’m rating the university 4 out of 5 because the installations at the campus aren’t as great as I had expected. There’s nowhere to really hang out on breaks with other students so I’m missing out on the interactions and student life. The classes are practical and I really like the projects I’m doing. The financial aid could be better in my opinion. The teachers are fine, overall, no complaints there.
View moreOverall, my experience at this university was great. One of the things I enjoyed the most were the classes. I believe they were really easy to follow, and the teachers were really caring about us from the very beginning. The groups were reduced which was quite beneficial in the learning process. The classes were both theoretical and practical. I wasn´t really happy about the level of English that we were taught. Personally, I knew how to speak and write in English and we were supposed to have some basic knowledge when going there. However, the English classes that we had weren’t useful, they didn’t teach us how to negotiate in English for example. It was basic English and not what I expected at all when I first started that module.
The location is good and there is a good combination of public transport. There is no campus as such, it is just a small building. I really liked the café and the food and beer haha. To sum up, it is a nice place to study but dont expect to learn a really advance english 😂😂
View moreI loved the classes, I would like them to have a more active job bank. It is next to the Colombia metro, which is very good for the communication of the centre. The teachers are pretty good.
View moreWhat do you expecting from a European Business School? You believe that you will get a lot of Knowledge, you expect to see a lot of professional lecturers, who reach a lot and know how to share their knowledge. Also, you hope education process will be organized in a good way. Expect that your coordinator will follow you all study and help when you ask him. Finally, I think everybody expects to be honestly evaluated and get grades in the end. So, forget about that. ESERP can’t provide you with all of that and more. You will pay a not very small amount for education, but in the end, you will find out that you have been deceived.
View moreI have completed my Marketing Degree at ESERP x Staffordshire program. It was useful, close to reality. The majority of professors were professional, except one who was constantly late for classes like 1 hour. After I complained about it, the situation got better, although my anonymity was not kept as it was promised, so do not believe that you can make anonymous complains – everything will be revealed.
View moreStaffordshire Program is good, but I would not recommend international student to apply for Spanish programs, because teachers are not well organized. In general, the course is not difficult, but good enough as a base.
View moreI am doing master’s in marketing. Great place where I found new friends. My study just started. Will give you a full review when will finish my masters. Situated in the center of Barcelona. A lot of classrooms, great professors.
View moreThe professors have great experiences, in large companies for several of them, and with experiences outside of only the professional career (associations, hobbies …). In my case I study the Master’s degree in marketing management and management of luxury companies, they all transmit their knowledge with examples of what they have experienced, which makes the classes more “real”.
And the conferences and visits organized in this master allow to develop the professional contacts top!