A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I found an amazing community at ESCI, and I loved being a part of it. It was simple to meet people who shared your interests on campus because of the diversity and abundance of clubs and groups and also the ever present lectures ready to answer all your questions patiently and guiding every step fo the way.
View moreI’ve been enjoying my stay at ESCI so far. The instructors are excellent and the school provides an abundance of funds to support internships as well as overseas travel for whatever kind of research you may like to undertake.
View moreMy time at the ESCI was not without its challenges, but I worked hard to overcome them. The academic demands were rigorous, and my success required dedication and perseverance. Despite the initial difficulties, I am happy to have attended this university.
View moreDuring my orientation, ESCI-UPF made sure that students knew they were a “hard” and respected school. I was up for the challenge, and figured that would mean I would learn a lot. I was wrong. I am in the middle of my trimester here and I could not wait to write a review. The professors here are unorganized, unclear, and truly expect students to read their minds. When they said the university was hard, I figured that the studies or content would be difficult. The only thing that is “hard” is assuming what your professors want from you, as they give very little instructions on assignments. The administrative part of the university is also unorganized and does not provide detail in time. For example, a student strike is currently taking place and there was late announcement of this (after students had already arrived for class) and that classes were cancelled. They didn’t send the announcement to students, but to the study abroad programs, which caused a delay. They also do not announce their final exams until weeks into the trimester, and do not announce due dates in advance. This may be Spanish culture, but to pride yourself as a “hard” university you need to be organized, and clearly tell students what to expect throughout the trimester. I am frustrated with my experience here, and this has been my least favorite part about Spain.
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