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EAE Business School

speciality: Marketing

3.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

7 Student Reviews

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  • Marketing and ...
    Sales Management
    avatar
    Guarantee of exceptional education

    Being enrolled at EAE Business School guarantees an exceptional educational experience. It makes it easier for you to do research and engage in hands-on learning, giving you practical knowledge for your future career. Student life is very active at EAE Business School. The faculty members stand out for their outstanding credentials and illustrious backgrounds in various fields of study.

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    Programme: Marketing and Sales Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing and ...
    Sales Management
    avatar
    Master in Marketing and Commercial Management

    It is a prestigious university. Its teachers are highly qualified. But sadly it has two very important points to improve: 1. Its internal administrative organization in terms of problem solving is very bad. I graduated in 2021 and at this moment it affected me a lot as a student that they could not help me properly with my internal problems. 2. It is a very expensive Master compared to the quality of its subjects. They could be better than what they offer.

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    Programme: Marketing and Sales Management
    Degree: Master's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Barcelona
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  • Big Data ...
    Analytics
    avatar
    Facilities

    I like the technical classes because I can learn lots of skills and the professors here are so nice and responsible. Due to the pandemic, all sessions were recorded, so if we are not clear about some knowledge, we can redo it from campus.

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    Programme: Big Data Analytics
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Big Data ...
    Analytics
    avatar
    Great program

    Great program, instructors are very professional, the staff is very friendly with very proper communication with students. Schedules are very good. Instructors are very friendly and have the needed expertise.

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    Programme: Big Data Analytics
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Online Marketing
    avatar
    Master in online marketing

    I think that this is a overvalued university because the prices are too high and the quality is not the best. I consider that you are gonna learn a lot if you take the full-time master, but if you’re going to take the part-time master is not worth paying a lot if you are just gonna get few classes and the same scheme for online masters.

    I hope they can improve a bit and stop thinking a lot about money and more about quality.

    I good thing is that they offer a good internship and job page, the classes are dynamic in most of the cases and the tutors are always eager to help you.

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    Programme: Online Marketing
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
  • Digital Marketing ...
    and E-commerce
    avatar
    Good training and job exchange

    I did the Master in Digital Marketing and E-commerce and thanks to this I am working as SEO in Mundo Deportivo. The teachers are all professionals, some better than others, but everyone learns a little. With what you really learn is with the final project of master that you are developing during the course since you apply everything explained in the classes and receive individualized tutoring to advise you. I recommend this school if you want to take a leap in your work life.

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
  • Marketing and ...
    Sales Management
    avatar
    Master in marketing and sales management

    In general it was interesting. It is in English that in Spain you do not usually find many masters in English. There were people from many parts of the world who shared their experience. Very good teachers with good experience. but it is not an official master and they did not inform us which created problems in my current job.

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    Programme: Marketing and Sales Management
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
    25 Dec, 2017
    Janina
    Janina
    dear panagiota! I am interested in doing the master in marketing and sales in english at this school...they didnt say anything as the master is not official. what do you mean saying: pero no es un master oficial y no nos informaron lo cual creyó problemas en mi trabajo actual - didnt they say anything about this? is it no an offical master, accepted all over europe? Thank you for your help. Best regards, Janina

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