Tshwane University of Technology - TUT
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Advertising5 months ago
AsandaZAHad one of the best time of my life.I had a great time and learned a lot of things in TUT I loved my time here, I am based in Mpumalanga mbombela campus, I have been here for 4 years now this year is my final year. I have a girl friend and doing great on my academics
View moreProgramme: AdvertisingDegree: Short CourseGraduation: 2025Delivery Type: On CampusCampus: Pretoria -
Public Relations ...05 Feb, 2025
StudentZAI would recommend TUTTshwane University of Technology south campus has been such an amazing experience for me. I love that we have both lectures and tutors, so it gives students the opportunity to revisit their lectures topics in a much slower pace with the tutor for better understanding. Campus is so big and if you are lucky you might find yourself a peaceful space where you can study until you complete your undergraduate studies, i found mine and its been 3 years now😊. I dislike the fact that there are often student strikes and these strikes usually get our tests postponed. I wish some issues were resolved as soon as students speak about them to prevent such things as strikes.
View moreProgramme: Public Relations and MediaDegree: Short CourseGraduation: 2026Delivery Type: On CampusCampus: Pretoria -
Marketing11 Apr, 2024 StudentZAMarketing
I enjoyed every minute of going to campus, the environment is very conducive to learning and making friends at the same time. I would recommend this university. The University has over 9 campuses in three different Provinces/States.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2019Delivery Type: On CampusCampus: Pretoria
