Nelson Mandela University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Bachelor in ...4 months ago
StudentZAFriendly City VibeNMU is one of the best universities in my opinion. Architectural beautiful and a stone throw from Summerstrand, or the holiday scene. Serene, clean with great branding and great people. Very diverse cultures, yet very solid in respect for such diversity. World class lecturers and interactive , up to date learning material. Bar there are delays in admin , but a small trade off as far as I am concerned.
View moreProgramme: Bachelor in Marketing and BusinessDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Port Elizabeth -
Marketing29 Jan, 2024
SutaTZinspiring positive change.I study at Nelson Mandela University and I can say it is a reputable institution with a strong emphasis on inclusion, academic excellence, and community involvement. The university embraces diversity and promotes inclusivity, creating a welcoming environment for students from various backgrounds. Named after the iconic leader Nelson Mandela, the university is dedicated to advancing social justice and human rights, inspiring students to become agents of positive change. Nelson Mandela University is deeply involved in community engagement initiatives, fostering a sense of social responsibility among its students. Situated in a scenic coastal city, the university’s campus offers a picturesque setting for learning and leisure. I recommend Nelson Mandela University.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Port Elizabeth -
Business Marketing30 Jan, 2023 StudentZAAllow us to choose our own places to stay
Nelson mandela’s system is amazing. The everyone service provider is very kind and welcoming, they make sure your requests are offered as requested. What I did not like is that they don’t give us the remaining nsfas money and don’t allow us to stay in our places.
View moreProgramme: Business MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Port Elizabeth
