Durban University of Technology - DUT
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Public Relations ...7 months ago
StudentCNGo Beyond The BoarderThis university provided a truly holistic educcation that extended far beyond the lecture hall. My experience here was incredible, not just for hitting my academic targets but for the amazing opportunities to grow outside my major.
One of the coolest perks? I got to study Chinese absolutely FREE! The school offers a huge range of extracurricular activities that let you dive into new interests without worrying about cost.
But the real standout is the community. The lectures are engaging and the professors are genuinely encouraging and supportive. You never feel lost or alone here—there’s a powerful sense of belonging. It’s the perfect environment to thrive both in and out of the classroom.
Highly recommend for anyone who wants an education that’s about more than just textbooks!
View moreProgramme: Public Relations and MediaDegree: Bachelor'sGraduation: 2017Delivery Type: On CampusCampus: Durban -
Public Relations ...11 months ago
KhweziZAAcademic practiceThis is by far one of the best universities in South Africa. What i liked the most is that the lecturers do am exceptional job in teaching. the University should do more collaborations worldwide. it will highly assist in the university’s corporate identity
View moreProgramme: Public Relations and MediaDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Durban -
Advertising09 Oct, 2024 StudentZABest university
This is the best university ever. Their teaching is in a high level and they cadicate them selfs in their work. They always make sure their students are satisfied. I have done my degree and i never face any challenges.
View moreProgramme: AdvertisingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Durban
