Vega School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Digital Marketing11 months ago
StudentZAMy experience as a student with a disabilitymy experience as a first year was quite challenging they weren’t exactly guidelines to assist me with my Learning after a year of trying to find a way to make learning for me easier the overall experience the campus is disability friendly easy to move around however has sometimes challenges lectures were very kind and accommodating and this year there are more clear guidelines to assist and help make my experience is here and my lectures are friendly the content learning is incredible and I am quite enjoying all my lectures and my overall experience with the other students and what I am studying
View moreProgramme: Digital MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Johannesburg -
Strategic Marketing ...22 May, 2024
QhawekaziZAMy eye-opening experience ye-Vega JohannesburgWhat I love about this university is how it pushed me to delve into the depths of my interests and demand more from me. I learnt here that the real world can be a great source of inspiration and that we should all continue to research, learn and know much more about it. My environment is a highly creative space and one in which commerce students must be immersed.
View moreProgramme: Strategic Marketing and Brand ManagementDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Cape Town -
Business Marketing13 Mar, 2024LungileZASKILLS ATTAINED
Vega School’s BBA in Brand Building Management offers a dynamic blend of theory and hands-on experience. Through real-world brand challenges, students gain invaluable practical skills and problem-solving abilities. The program fosters creativity, collaboration, and soft skills development, preparing graduates to excel in the competitive branding industry. With a curriculum that stays ahead of industry trends, Vega equips students with the tools and knowledge needed to thrive in the ever-evolving world of brand management. My time at Vega has been transformative, setting me on a path for success in the field.
View moreProgramme: Business MarketingDegree: Bachelor'sGraduation: 2014Delivery Type: On CampusCampus: Cape Town
