Dimitrie Cantemir Christian University - UCDC
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing and ...22 Feb, 2018
GabrielaThe best private University in BucharestI am currently doing a master on Marketing and business communication at this university and I must admit, it’s a really good university. At first, I wasn’t too sure, because private universities aren’t too well looked up in Romania, being easy for everyone to apply. However, after studying my first semester, it changed my perspective. I like their programme, I consider it very useful and practical, and most importantly, there are no unnecessary courses adding up to the master, strictly on the profile of the master programme only. Also, the schedule is very flexible and only 4 courses. Sometimes, if you have significant activity during the seminars, you can even skip the exam and have maximum points from the start, without taking the exam. It’s a great university and an amazing master programme. I recommend it, especially if you work. 🙂
View moreProgramme: Marketing and Business CommunicationDegree: Master'sGraduation: 2018Campus: Bucharest
