University of Ilorin | Latest Reviews | Student Reviews & University Rankings EDUopinions

University of Ilorin
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Marketing
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    Discipline and consistency.

    When discipline meet with consistency, it form success, the discipline of this university is a top notch and this contributed to her successful academic calendar, university of Ilorin set clear rules and regulations then follow with rewards and punishment, through our my years on campus it was free and peaceful academic sessions.

    Consistency is continuous strengthening of this rules and regulations make the school to be among the most sought after, most popular and university with highest number of student in Nigeria.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Ilorin
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  • Marketing
    avatar
    Discipline and consistency.

    University of Ilorin is a citadel of knowledge and learning encompasses with discipline and consistency as it was known with since the inception of the institution.

    When we speak about discipline no university does it better than university of Ilorin, they set out clear rules and regulations and punishment for offenders, through out my four years on campus I never witnessed any disruption or fight, this is made possible because of the already set rules and regulations upon which the institution was built on.

    Consistency! This can be seen in continuous strengthen of the rules and regulations and adequate execution of the punishment on the offenders.

    University of Ilorin remain the most sought after university and the university with the highest number of student in Nigeria.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Ilorin
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  • Marketing
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    A Practical and Engaging Marketing Programme

    Studying Marketing at the University of Ilorin has been an exciting and insightful experience. The lecturers are knowledgeable and supportive, always willing to guide students. I really appreciated how the programme combines theory with real-world applications, helping me build both analytical and communication skills.

    However, the course could use more exposure to digital tools and practical projects to prepare students for modern marketing trends.

    Overall, I would definitely recommend this programme to anyone interested in developing a strong foundation in marketing and business strategy.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Ilorin
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  • Marketing
    avatar
    Excellent

    Univeristy of Ilorin is one the top five best school in Nigeria, and also the biggest in terms of space for Innovation of building and structures, with a lot of facilities e.g Standard lectures, Sport activities, and events

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Ilorin
    Overall
    Professors
    Internationality
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  • Marketing
    avatar
    The Adequate Education system

    The University of ILORIN is a really good school, they have Adequate facilities, good accommodation, well-learned lecturers, Increased use of ICT especially during the assessment periods, and they also have a strict NO NONSENSE POLICY.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Ilorin
    Overall
    Professors
    Internationality
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  • Marketing
    Lorlah
    I don't have any

    I like the program cause it is very interesting. The students are good people, the teachers are not bad either. I don’t really like it over there. Recommending the school to anyone is a no, no for me.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Ilorin
    Overall
    Professors
    Internationality
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    Value
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