Nnamdi Azikiwe University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing and ...13 months ago
AmakaNGMy University ReviewNnamdi Azikiwe University popularly known as Unizik Awka in Anambra State, Nigeria is one of the best Federal Government Accredited Universities in my country,noted for it’s strong academic excellence and zero tolerance for exam mal-practice and cultism.
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It was ranked as the 12th Best Value University for International Students 2023-2024 and placed among the top 25% Best Value University World Ranking.
It offers a beautiful learning environment for students and lectures alike.Once any student scales through the admission process of the institution,he/she is good to go.
I recommend this institution anytime any day for both national and international students as it presents a great atmosphere for personal, Leadership and career growth.
It’s overall a discipline arena for students who wants to go far in life.Programme: Marketing and SalesDegree: Bachelor'sGraduation: 2012Delivery Type: On CampusCampus: Awka -
Marketing14 Jan, 2024 KingsleyNGGood thing
I like it, the school gave me the foundation of what I am doing today.
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I am self employed and doing very well, from here I can go places and achieve more. Looking forward to more opportunities and breakthrough sProgramme: MarketingDegree: Bachelor'sGraduation: 2011Delivery Type: On CampusCampus: Awka
