Tecnologico de Monterrey | Latest Reviews | Student Reviews & University Rankings EDUopinions

Tecnologico de Monterrey
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

2 Student Reviews

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  • Digital Marketing
    avatar
    Great and recommended institution

    I believe this institution is one of the best in Mexico. If you have the chance to study here, take it — it’s worth the investment. I had excellent professors who taught me how to solve problems, analyze situations, and think critically. You end up excelling even in areas you once thought you weren’t good at — like mathematics, science, or physics.

    The campus facilities are also great. You’ll have the opportunity to become the best version of yourself by exploring a wide variety of cultural and extracurricular classes — from sports, singing, and acting, to painting, photography, playing instruments, or even cooking. There are so many options to help you grow personally and creatively.

    I studied high school here, and later returned to take a digital marketing diploma. The program was incredibly complete — not just surface-level content. They teach you everything you need to know to master the subject and make confident, informed decisions in the professional world.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2024
    Campus: Monterrey
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  • Business and ...
    Marketing
    Mariana
    An Amazing school to study at

    My journey at Tecnológico de Monterrey has been nothing but amazing, and I’m excited to share my experience with you.
    First, the quality of education here is undeniable. The teachers are not just educators; they are mentors who are genuinely invested in our success. Their passion for their subjects and willingness to go the extra mile in helping students understand complex concepts have made my academic experience truly enriching.
    Aside from this, you have tutors who never allow you to feel alone. No matter what it is you need, whether it is academic or personal, you will always feel at ease.
    What makes the school standout is its strong emphasis on practical, hands-on learning. They are not only interested in teaching subjects, but they also make sure students are ready for the real world. Engaging in projects, internships, and collaborative initiatives has allowed me to apply what I’ve learned in the classroom to actual problems, preparing me for the challenges I’ll face in my future career.
    The campus itself is a hub of innovation. Cutting-edge facilities and a focus on technology create an environment that fosters creativity and critical thinking. Whether it’s the well-equipped laboratories or the collaborative spaces designed for group projects, every aspect of the campus is focused on providing students with the tools they need to succeed.
    Beyond academics, the extracurricular scene at Tecnológico de Monterrey is amazing. There are always events going on. This not only allows me to pursue my passions but also helps me develop as a well-rounded individual.
    The support system here is remarkable. Professors are approachable The university’s commitment to creating a supportive community has played a crucial role in my personal and academic growth.
    In summary, being a student at this great university is a transformative experience. The blend of academic rigor, hands-on learning, and a supportive community has shaped me into a confident and capable individual ready to tackle the opportunities that lie ahead. I am proud to be part of this vibrant and innovative academic community.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Campus: Mexico City
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