A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
If you are thinking about signing up here, I recommend that you better look for a serious university and not a duckling like this one. I tell you my experience: Of the teachers I had since the first semester, I can tell you that 3 are salvable, from then on the others leave much to be desired, from lack of professionalism to lack of knowledge about the subject they “taught”. They are excellent collectors and they worry a lot because you pay in advance. They send you emails, SMS, WhatsApp, but when it comes to important information, like when your group is no longer profitable and you will have to take classes if you want with another career or to let you know that I do not know who happened to have 5 hours of a subject with only one teacher at a time is a good idea when you have 6 semesters there … For that there is nothing, no emails, calls, WhatsApp, absolutely nothing. The truth is, if you enter this university, you must be ready to how badly they’ll treat you, won’t follow up, will make changes without notifying you, won’t consult you, will lie constantly and won’t look you in the eyes … The last thing was that I asked for my monthly reimbursement since they never gave us an option that will work for us and that my transcript of matters has no cost to me since they were the ones who did not fulfill their part of the deal and Reyna dares to lie, saying that I would pass my leave, complaint, and request … It never did, it took 3 weeks without a solution. Today I finally spoke with someone else and I hope to have my leave and papers soon. And if they do not return my money, I hope they ask their God to forgive them for all the ball of lies they say because on earth they are going to turn off. In the end, do not waste your money and time, it’s not worth it.
View more