Universidad Jesuita de Guadalajara - ITESO
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Advertising and ...22 Nov, 2024
Juan PabloMXFree to transform?Although ITESO promotes the slogan ‘Free to transform,’ it remains an institution with clear guidelines and rules. I initially enrolled in the Audiovisual Arts program, but due to a lack of practical content that could genuinely improve my career prospects, I decided to switch to the Strategic Communication program. It started well, but eventually, every class turned into ‘Social Media Management,’ which I found dreadful, repetitive, and, in some ways, degrading.
That said, ITESO is a great institution that is constantly renewing its facilities and creating new ways to enhance university life. I couldn’t have imagined myself at another campus.
View moreProgramme: Advertising and CommunicationDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Guadalajara -
Bachelor of ...24 Apr, 2024 MarselUSBeautiful School
This is one of the Top 3 Universities in Mexico no doubt, ITESO has a beautiful campus, full of gardens and big trees, the air you breath feels different. The only downside to this school would probably be that some of the buildings have gotten old but still in very good shape. This would be a great place from students all over the world to at least experience a 6 month excahnge and learn about different cultures in a relaxed but renowned University.
View moreProgramme: Bachelor of Communication StudiesDegree: Bachelor'sGraduation: 2013Delivery Type: On CampusCampus: Guadalajara
